Friday premiere: "Moonlight" goes nicely with CBS' drama sked
"Moonlight" slid nicely into CBS' drama block in its debut Friday in the hammock slot between "Ghost Whisperer" and "Numbers."
By Cynthia Littleton
Show's numbers were nothing to shout about, but by the low standards
of Friday night it had a credible debut. Skein starring Alex O'Laughlin
as a vampire-slash-detective opened to 8.6 million viewers and
2.5 rating/8 share in adults 18-49, per prelim Nielsens. "Moonlight" didn't
move the needle one way or another from its "Whisperer" lead-in
(8.7 million, 2.4/9), which for a new show is a victory of sorts.
It hung tough at the half-hour mark in terms of audience retention
and was competitive with the first hour of NBC's two-hour "Las
Vegas" and the introduction of Tom Selleck into that show,
which finished out with 8.2 million viewers and 2.4/8 average from
9-11 p.m.
The cutie-moody factor of "Moonlight" star O'Laughlin
undoubtedly helped the show draw femme sampling in its debut. "Moonlight" delivered
its highest demo marks (outside of the 55-plus crowd) with women
18-49 (3.1) and women 25-54 (4.1). For all the drama that's gone
on behind the scenes of this show in the past few months, CBS has
to be pleased with its opening night perf.
Read the full article at: http://weblogs.variety.com/season_pass/2007/09/friday-premiere.html
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